Listing you golf clubs and gear for sale on Golfing Exchange is fast and easy. We've worked hard to make the process simple so that you can have a listing added to the marketplace in just a few minutes. But simply adding a listing doesn't ensure that your item will sell. It's important to try and make your listing stand out. Without a doubt, great listings sell faster than listings created with little thought.
So what makes a listing great? Here are a few tips that will help your listing stand out, and hopefully attract potential buyers.
1) Set A Reasonable Price
See our post "What The Price?" on this. Since we've already written in detail about the importance of price, we won't belabor the point here, but your listing WILL NOT sell if you price it too high. It is probably not what worth what you think it is. But it's definitely worth more than trade-in value, which is what you will get at your local pro shop. Use the PGA Value Guide to determine the current market value and try to price you listing on the low end of the guide for it to be attractive.
2) Take Great Pics
Take great photos! Make sure you take several great photos, keying in on the following points:
- Take your photos in a well-lit area, avoiding shadows when possible.
- Place the item on a solid color background to bring focus on the item. It can be hardwoods, carpet, single color sheet, etc.
- Make sure you take a photo of the club face(s). Soon, we will not allow club listings without this. And the odds of you selling your clubs without a photo of the face(s) are super low.
- Highlight any defects...skymarks, chipped paint, bag tears, etc. Be honest with buyers and accurately represent what you are selling. It will be appreciated and will avoid problem sales.
- Do not upload stock images you download online. The listing will be disabled if so. The only exception to this is if the product is brand new (and it still needs to be supplemented with actual images of the item itself).
3) Use the Product/Model Name as Listing Name
It's important to use the Product/Model name as the listing name for your listing. First, potential buyers searching for a specific model will find it more quickly on Golfing Exchange. Second, we programmatically create listing descriptions that Google reads when it indexes our site. This description we create includes your listing name, along with some other information. So it will help potential buyers find your listing on Google and other search engines if your listing name includes the actual Product Name.
4) Write A Thorough Description
Write a thorough and accurate description of your listing. Provide as much detail as possible to preemptively answer any questions potential buyers might have. How long have you had the item? Are you the only owner? What makes it unique? (ie include the shaft details on club listings). If you are selling irons, note if they have standard loft and lie. Incorporating bullets will let you provide lots of great detail without having to worry so much about the wording.5) Be Responsive to Buyer Questions
We see many potential buyer questions go unanswered on the site, or there is a delay in them being answered. Golfing Exchange sends you an email every time a potential buyer asks you a question. It includes the question and prompts you to respond to the buyer from your account. Buyers like this immediate response as it makes them a bit more comfortable knowing you are actively trying to sell the listing.
6) Share On Social Media
provide social sharing links on the listing page for you to share your
listing on Facebook and Twitter. Take advantage of them. Also, if we
promote your listing on our Facebook or Twitter feed, like that too. The more eyeballs that see it, the better.
Incorporate these best practices and your listing will be attractive to buyers interested in what you are selling on Golfing Exchange...THE place for golfers to buy used golf clubs and gear.
Well we are 4 months into our launch and overall the reception has been amazing! Thanks to everyone for your support and belief in what we are doing, even as we've made a few missteps along the way. Nearly 2,500 users have signed up for accounts and over 500 listings have been added. Listings that are well priced tend to move quickly. It doesn't matter if its a old Ping B60 putter or a 2017 TaylorMade M1 driver, if it's priced well and in good condition, it will most likely sell. But that gets me to one of the issues we are trying to address. PRICING. For the most part, sellers are pricing listings appropriately. By following the PGA Value Guide, you can almost always know what the market value of your clubs currently is. However, the only negative feedback we ever get is when a seller is unaware of the market value of his clubs and prices the listing too high.
We did a study of the sales price of purchases on the site in June. On average, the purchase price of a listing was 13% below the mid-range PGA Value Guide price. This price is still MUCH HIGHER than the trade in value for your clubs. So we encourage all of our users to double check your listing price against the Value Guide. For sure there are exceptions to this rule...new grips, expensive shafts, etc. But for the most part, if you want your listing to sell (and of course you do) then you should consider being very aggressive with your price compared to the Value Guide range. Good luck selling!